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| Benefits of Selling by Auction |
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If you're selling a luxury home, farm or development land, you want to obtain a fair market price, and you want to sell as efficiently as possible. Michael James Organisation can help you do both. That's how Michael James Organisation has sold billions of Rands worth of property.
By mounting a focused marketing blitz, we will get the attention of qualified buyers throughout the country and often abroad. So when the auction day arrives, you will know you have the strongest group of qualified bidders possible interested in your property.
Here's what the Michael James Organisation can do for you:
Sell in about 30 days or less
The more expensive or unique a property is, the longer it typically takes to sell your property using ordinary methods.This is due to an often limited market for these properties. Having a specified date on which you intend to sell creates a sense of urgency with potential buyers, and helps to speed up the entire sales process.
Get maximum exposure
By compressing the sales period, we can carry out a more aggressive marketing strategy, providing maximum visibility for your property. In addition, we can tailor our campaign to reach the target market most likely to be interested in your property.
Get a fair market price
Many luxury properties have few "comparables" upon which to base a true appraisal. As a result, the seller runs the risk of asking too much or too little. An auction eliminates pricing problems because it establishes the real market price that day for the property under the auction terms of sale.
Gives you control over the sales process.
You set the date and time of the sale, the terms and conditions such as money deposits, closing time frames, and more. Because potential buyers know you are committed to sell on a specific date, they do their homework in advance and show up prepared to bid, freeing you from the hassle of dealing with insincere offers, prospects, and contract contingencies.
Eliminate the cost of carrying your property
A property that remains on the market for an extended period can become a serious drain on the owner and the owner's equity. Bond repayments, maintenance, taxes and insurance can add up to thousands of Rands a month for some properties. Michael James Organisation helps you eliminate those costs that erode your equity, and will often net you the highest price possible.
Reach the broadest possible universe of qualified bidders
Our experienced marketing staff knows how to put together the right combination of advertising (local, regional, national and international, depending on your needs), direct mail (using our proprietary database of extensive prospective buyers), public relations and direct sales efforts to bring your property to the attention of qualified prospects wherever they may be.
Ethics:
At Michael James Organisation, our buyers have confidence that an auction conducted by Michael James Organisation is as advertised, the property will be sold, and buyers are not wasting their time and incurring unnecessary expenses. Therefore, Michael James Organisation attracts more qualified buyers.
There are some companies in our industry that do not recognize the same responsibility and as a result, they cannot provide the same group of qualified buyers or the largest possible group of qualified buyers that a Michael James Organisation can provide.
Such practices by some competitors may include such unethical or illegal practices of advertising an auction as absolute, meaning the property will sell without reserve, when in reality the auction company and seller have an agreement to cancel the auction or withdraw the property from the auction if some predetermined opening bid is not received.
As members of the South African Institute of Auctioneers, we support the industry's standards of not engaging in such practices. As a result, Michael James Organisation buyers act with confidence and you, the seller, receives maximum benefit of your marketing Rands by having more bidders on auction day. |
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